What is rebranding?
Rebranding is not just a tribute to fashion and a new logo. This is the need for qualitative changes both within the company and in the work with the audience.
Rebranding does not always imply a change in the logo, although some of the expressive attributes it changes as a rule. For example, Old Spice did not change the logo, but changed the attitude towards its brand. Coca-cola for half a century did not make significant and changes in its outline too, although since then the composition and positioning have changed.
If you want to declare changes in the company, a new attitude towards customers, new strategic values, rebranding will be the best way to do it. But remember, a fashion logo is only a visible part of the changes, rebranding must be in everything.